Fanatics Secures Exclusive FIFA Collectibles Partnership Beginning 2031

The beautiful game is entering a new era of collectibles. Fanatics has locked down an exclusive, multi-year agreement with FIFA for trading cards, stickers, and collectible card games—launching in 2031 under the iconic Topps brand.

This comprehensive partnership covers both physical and digital products, signaling a major shift in the football collectibles landscape. Collectors familiar with Topps Chrome products in basketball and American football know exactly what to expect: premium jersey patch cards featuring game-worn memorabilia. With young stars like Lamine Yamal and Endrick already representing their nations at just 16 and 17 years old, the potential for valuable rookie patch cards from future legends is already building momentum.

The 2034 World Cup marks a new collecting era

The deal's timeline is strategic. While Panini retains rights through the 2026 World Cup, Fanatics assumes control in 2031. This positions the 2034 World Cup in Saudi Arabia as the inaugural tournament for Topps-branded products—complete with debut patches and whatever digital innovations Fanatics develops over the coming years.

The partnership includes a significant commitment: Fanatics will distribute more than $150 million in complimentary collectibles to youth football programs worldwide throughout the agreement's duration. This isn't merely corporate goodwill—it's strategic market cultivation. Building collecting habits among young supporters today creates loyal customers for generations to come.

Fanatics Fest NYC launches the partnership

The collaboration debuts publicly at Fanatics Fest NYC from July 16-19, featuring the 2026 World Cup Final pre-match press conferences on July 17 at the Javits Center. Both finalist teams' managers and players will participate, and the venue transforms into a live viewing party for the championship match two days later.

It's a calculated move to connect the new partnership with football's premier event, despite the Topps era remaining five years away. The 2026 World Cup represents Panini's final chapter. From 2031 forward, Fanatics takes the reins.